Upgrade Your Wholesale Buying Experience

Intuitively designed with buyers in mind, JOOR transforms wholesale ordering. Find your next bestselling brand, streamline assortment planning, and attend virtual trade shows to optimize your buy.

The fashion buying platform chosen by over 650,000 buyers
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Source New Brands with JOOR

Easily find and establish meaningful connections with brands that fit your store’s assortment needs using our exclusive global brand directory. Forge enduring wholesale partnerships with carefully vetted, high-quality connections and expand your retail offering.

  • Identify brands that align with your retail strategy using our Find New Brands directory.
  • Shop brands’ virtual showrooms 24/7 from anywhere in the world.
  • Boost your visibility and be seen by top brands by creating your own retailer profile. 
Find new Brands
Retail Reimagined

Easily Build Your Assortments

Streamline your wholesale buying process with our innovative collaboration tools. Easily visualize your assortment with image-driven line sheets and build orders in a matter of seconds.

  • Shop brands' line sheets like an e-commerce store with add-to-cart functionality.
  • Collaborate seamlessly with brands using our in-platform messaging system.
  • Manage all your orders in one place and instantly see what is pending and approved.

Effortless Shopping with Digital Tradeshows

Gain access to JOOR Passport, our exclusively curated digital tradeshows that highlight the latest offerings from our global network of brands—find your next best seller and strategically expand your product offering.

  • Establish meaningful connections with brands that fit your store’s assortment needs.
  • Save time and money spent on researching new brands, traveling and conducting outreach.
  • Expand your business network without ever having to leave your desk.
DISCOVER MORE
Limitless opportunity for success
$100B+

Wholesale transactions

14,000+

Brands in 53 categories

2.5M+

New connections made

+43%

In orders placed vs last year

Discover How Enterprise Retailers Are Using JOOR
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Harrods

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Printemps

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Shopbop

Join JOOR Today