Where Fashion Wholesale Meets AI

Artificial Intelligence: Current Status

Artificial Intelligence (AI) was once solely the domain of futurists and forward-thinkers. Today, however, AI is deeply embedded in our everyday activities and interactions. In the first quarter of 2023, the global AI market is valued at $142.3 billion and rising.

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The finance, health care, and telecom sectors lead the way when it comes to adoption, but other industries aren’t far behind. Including the fashion industry. 

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That may seem counter-intuitive, after all, fashion is a physical industry at its core. Clothing is designed and worn and enjoyed by real people occupying the real world. That doesn’t mean, however, that the sector can’t also take advantage of the exciting possibilities offered by ever-evolving AI capabilities. In fact, it already does.

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AI and Fashion Wholesale

ChatGPT uses natural language processing to respond to questions and inbuilt machine learning to improve its accuracy and relevance over time.

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Beyond providing superior chatbots for customer support, ChatGPT could be used to create product descriptions and descriptive content for sales, marketing and web promotional purposes. Helpfully, ChatGPT also has the capacity to translate its responses into multiple languages, a necessity in the increasingly interconnected fashion world.

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Generative AI tools such as DALL·E 2 and Midjourney allow fashion brands to turn text prompts into realistic images and 3D models. These tools streamline design and improve efficiency in stores and warehouses.

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Predictive modeling further enhances sales, inventory, and supply chain management, giving fashion businesses a dynamic edge in decision-making. Predictive modeling may be a less spectacular form of AI, but it is no less transformative to the wholesale fashion sector.

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The Future of Generative AI in Fashion

Still in its infancy, generative AI isn’t without flaws. Since it learns from and synthesizes previous published information, it can also synthesize misinformation.

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Be sure to fact check all your content for accuracy, and extremely new brands should first begin by publishing the kind of original information they want to work from in the future. And like all computer programs, generative AI can be limited by human biases.

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Generative AI is poised to revolutionize the fashion industry, with McKinsey predicting it could add $150-$275 billion to operating profits within 3-5 years. AI will integrate across all areas, from supply chain logistics to marketing and customer service.

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By enhancing efficiencies, leveraging data, and optimizing processes, generative AI—alongside tools like JOOR—streamlines tasks, allowing fashion teams to focus on higher-value work and improve overall performance.

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The advance of AI is no longer simply about automating routine tasks. Instead, it’s about augmenting every part of the transactional experience for producers and consumers alike. Generative AI models are part of the whole suite of AI tools that give the wholesale fashion industry back the time and energy to do the creative work only humans can do. 

When you’re ready to transform your fashion wholesale business, request a demo! 

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