Digital Wholesale — How Does It Work?

Digital Wholesale in Fashion - How does it work?

Imagine the traditional wholesale process, with all the added benefits of an upgrade to our current vastly virtual environment. That’s digital wholesale.

Wholesale has always played an important role in the retail world. An intermediate step between producers and end consumers, the business-to-business (B2B) transaction of the buying and selling of goods in quantity for resale ultimately. Digital wholesale is B2B buying and selling through the medium of an advanced virtual platform. It represents a unique opportunity for brands and retailers to connect, collaborate, and conduct business all online.

But how does it work?

First, brands create digital versions of the items in their collection. Today’s technological tools can make a collection come alive on the screen. 360° images and zoomable views provide all the details, while dynamic hi-res video demonstrates the way fabric moves and falls. Augmented Reality (AR) can superimpose images for a composite view, and 3D rendering adds a photorealistic touch. Once their collection is ready, brands can curate online showrooms and personalized presentations, make virtual appointments with buyers, offer customized linesheets, and even generate invoices and collect payment—all online.

For their part, retailers can browse their connected brands’ digital collections and search for items which suit their aesthetic. Retailers can stay up-to-date with their favorite brands and make intriguing new discoveries without the stress and cost of travel. In addition, retailers can review linesheets, meet with brand representatives to discuss scheduling and other details, and fully plan their assortments completely virtually. They can also research, place orders, and even pay invoices all in platform. 

Digitalization streamlines the wholesale process for the benefit of both brands and retailers. Digital wholesale extends the comfort, convenience, and efficiency of personal shopping to the B2B wholesale world so brands and retailers can expand their network while conducting business from anywhere in the world, 24/7. 

Tips for Brands

• Take advantage of advanced technology to create a shoppable virtual showroom. With advanced imagery and video technology—including 3D and AR renderings—JOOR’s brands can highlight the specifications of their designs with zoomable views, lifelike details, and movement.
• Reach an array of international buyers of all budgets and interests, 24/7 from the comfort of your home. JOOR’s technology gives brands access to a hybrid approach to digital wholesale, allowing them to host interactive appointments with potential clients, whether in person or completely online. 
• JOOR helps brands gather valuable data and analytics in real time. Run reports to help with planning decisions and projections and make more detailed forecasts to keep your business running smoothly. 
• Generate invoices and collect payment right in the platform. JOOR works with 135 currencies around the world, allowing you to widen your reach dramatically.

Tips for Retailers

• Discover the most exciting brands and products within JOOR’s expansive network. Enhanced search capabilities allow you to filter by trend or keyword to find the perfect products your customers will love.
• Set meetings to ask questions, gather details, and organize the specifics of contracts, schedules, and delivery. The JOOR Passport event calendar ensures you can stay abreast of all the latest global fashion events and tradeshows, accessible without leaving home.
• JOOR Workspace supports Retail Partners as they build assortments across brands, categories, and currencies, collaborating with colleagues and partners throughout the entire process. 
• Automatically tag the products in your assortment thanks to one of JOOR’s esteemed tech partners, Lily AI. Save valuable time and reduce the risk of errors with auto attribution.

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JOOR is the industry’s largest curated B2B network with:

620+ buyers in 150 countries around the world

14,00+ brands across 53 categories

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Find out how JOOR can improve your wholesale experience. Sign up for a retailer account or book a demo.