I cannot say enough good things about the team at JOOR. There’s so much engagement and the platform is really responsive. Clients are very involved with the product and it’s great to give feedback and work with the JOOR teams
Since using the JOOR platform, we have seen our wholesale business double. JOOR is an invaluable tool that has strengthened our relationships with our retail customers and makes our day-to-day tasks easier and faster.
Belstaff, founded in Stoke-on-Trent in 1924, is a British modern heritage brand built on 100 years of outerwear excellence and motoring innovation. Established by two of the earliest developers of waxed cotton clothing, Belstaff is renowned as a pioneer in the fashion industry, and therefore continually seeks new ways to optimize its wholesale operations and ensure seamless connections between its diverse teams and global retailers.
This case study explores how Belstaff partnered with JOOR, the world's leading fashion B2B wholesale platform, to revolutionize its wholesale operations and drive business growth.
Belstaff's decision to partner with JOOR was driven by the need to enhance their operational efficiency and improve transparency across different teams and regions. Before JOOR, Belstaff used a system that fell short in several key areas, particularly in terms of visibility and client-facing operations. This former process required manual data entry and lacked real-time synchronization, resulting in inefficiencies and delays.
“Before JOOR, our London team had no visibility into our Italian team’s operations where our wholesale orders took place. This lack of digital connection hindered our ability to operate efficiently and respond quickly to market demands.” - Daria Gulai, Senior Wholesale Assistant Merchandiser at Belstaff.
With operations based in multiple countries and a strong need for a unified digital platform, Belstaff sought a solution that could bridge the gap between internal teams and external clients. "JOOR provided the perfect solution for our wholesale operations, offering both internal visibility and a client-facing interface," says Daria.
JOOR offers a range of features that have been instrumental in transforming Belstaff's wholesale operations. The platform's advanced technology provides an end-to-end wholesale solution that includes collection presentation, order management, and advanced reporting.
JOOR provides instantaneous synchronization of orders across multiple regions and partners, ensuring that all stakeholders have up-to-date and accurate information. “At Belstaff, we have 393 retail partners across 20 countries with 828 doors,” notes Daria. “ JOOR ensures that all our orders are updated instantaneously, providing accurate and timely information to all stakeholders.”
With real-time order updates, Belstaff can quickly respond to market needs and maintain a streamlined and cohesive wholesale order management process. This feature eliminates delays and reduces errors, fostering a more dynamic and responsive wholesale operation. "The real-time sync of orders across different regions has significantly improved our operational efficiency. We can now service retailers wherever they are, in any time zone," attests Daria.
JOOR's Customizable Linesheets and Reporting feature allows Belstaff to tailor linesheets to meet specific retailer requirements and generate detailed, actionable reports with just a few clicks. Customizable linesheets make it easy for Belstaff's retailers to shop the brand’s collection by allowing Belstaff to tailor their product presentations to each retailer. This flexibility not only enhances the overall shopping experience for buyers but also streamlines the ordering process by providing concise and relevant information.
“By meeting retailers' preferences through customizable linesheets, we have strengthened our retailer relationships, improved order accuracy, and ultimately boosted sales efficiency across our network of global partners.”
JOOR’s advanced reporting and analytics are also crucial for accurate production forecasting and strategic decision-making, providing Belstaff’s teams with insights into style-level performance and production quantities in real-time. The ability to customize and quickly produce comprehensive reports helps Belstaff track overperforming products, adjust production plans accordingly, and efficiently communicate critical information to internal teams as well as external partners.
“We heavily rely on JOOR's reporting capabilities, especially during market. The platform understands the intricate nature of the wholesale business, allowing us to generate daily style-level and production reports effortlessly.”
JOOR's order approval process is exceptionally beneficial for Belstaff as it aligns with their operational needs and enhances their workflow efficiency. Belstaff creates notes when speaking to retailers during market; once back in the office, Belstaff makes necessary edits and moves orders into a pending status to be sent to production, ensuring production can fulfill the order before sending the approved order back to the retailer. "The three levels of order approval – notes, pending, and final approval – have streamlined our workflow and give us the ability to send pending orders to our production team. We can now forecast production more accurately and decide on fabric requirements before going into production," explains Daria.
“This has led to more accurate demand forecasting and better resource allocation.”
JOOR's multi-level order approval process allows Belstaff to align production capabilities with demand before finalizing orders. By utilizing JOOR's order approval process, Belstaff can confidently manage its production planning, minimize risks, and maintain high standards of service across its global operations.
JOOR offers unparalleled customer support paired with a Help Center that features comprehensive articles on efficiently navigating the platform. The Help Center's wealth of resources empowers Belstaff to maximize platform utilization, troubleshoot effectively, and enhance their overall experience seamlessly.
“JOOR's customer support is second to none.”
Whether addressing basic queries or complex technical issues, JOOR's support team is readily accessible 24/7 and knowledgeable, ensuring timely assistance to all users in multiple languages. “They respond instantly and are incredibly helpful, making it effortless for our teams to navigate the platform and tackle any questions that may arise." emphasizes Daria.
JOOR's compatibility with other systems, like Netsuite, has facilitated the seamless integration and flow of data, further enhancing business operations. Working productively between the two systems, Belstaff ensures that its data remains consistent and up-to-date across different departments and locations. This streamlined approach not only saves time but also enhances decision-making capabilities by providing a unified view of operations and customer interactions. "Integrating JOOR with Netsuite in the future will allow us to maintain a cohesive system across different platforms," notes Daria.
"Implementing JOOR has been transformative for Belstaff, leading to an extraordinary 80% reduction in operational costs. This platform has streamlined our processes significantly, allowing us to focus resources more strategically and achieve remarkable efficiencies across our entire organization." — Daria Gulai, Senior Wholesale Assistant Merchandiser at Belstaff.
The partnership between Belstaff and JOOR has proven to be a powerful catalyst for business growth and operational excellence. By leveraging JOOR's advanced technology and comprehensive features, Belstaff has streamlined its wholesale operations, enhanced visibility, and improved overall efficiency. The seamless integration of JOOR into Belstaff's workflow has not only addressed the challenges the team faced but also positioned the business for sustained growth and success.
"JOOR is the gold standard in the fashion wholesale industry, and our experience has been nothing short of exceptional. The platform’s responsiveness, flexibility, and comprehensive features have solidified our partnership, and we look forward to continued success together," concludes Daria.
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